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Benefits of effective content marketing

Content Marketing is one of the core strategies of marketing which helps to create brand awareness and increase the value through different tools of content which includes descriptions, images, videos, blogs, related articles, infographics, updated posts on social media platforms and so on. If we elaborate on the word Content, it means defining something through different means and tools. Means social media platforms like Facebook, Instagram, Pinterest. Not only these platforms, but it also includes the content of the website of that brand or an app. Content marketing is essential for all.

The main goal of content marketing is to educate the audience by providing detail information about that specific product or service. It won’t only increase their knowledge it will increase product or service visibility which will increase audience trust towards your brand. It also helps to retain the customers for a longer period which will increase the sale. Be Wikipedia in your product or service industry.
But don’t ignore the word marketing with content. We cannot ignore the promotional content by just providing the informational content. We have to balance it by using different marketing strategies. Some marketing experts suggest that you should use an 80/20 rule for your content marketing. It means 20% of the content should base on promotional content and the rest of the 80% on information-based.

Benefits of effective content marketing:
Content on-site: The more you update the content, the more it will come on the audience’s newsfeed which creates awareness for your product or service. Now you can update the content in different forms like social posts, images, small videos, posts on hot topics, infographics and so on.
Ranking in Search Engine: With the help of keywords in your all updated post and content, you can rank your website or page on top in search engines. But the selection of keywords plays an important role in it. You have to select the appropriate keywords for your content which are directly unified with your brand.

Traffic through Social Media Sites: Through the sharing of your content on your social media sites, you can increase your exposure which will lead you on a big platform. Through social media, more people will read your content. Not only this, they would be able to share that content with their friends which increases the traffic on your site.

Lead Conversions: The major purpose of your content is to provide valuable content with information for your reader. Your content should be that engaging that people will visit again whenever you come up with new content. Once people start visiting on your site, the remaining space can be used for the advertisement of your products or services. Conversions can easily be increased if you come up attentively.


Build a Reputation of the Brand: Your content will build the reputation of your brand because it will create an impression in readers’ minds for your brand. You have to engage the readers by adding value to your content. You can add value through making it informative, helpful and educative. You just don’t have to do it but do it tactfully.

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Build your SaaS Startup community with Primavera

Software as a service or simply we can say SaaS is a method to deliver a software on demand of a customer. It is called a subscription model where you are renting a software instead of buying it. It helps not only the large organization but the small as well and provides them access the same computing power as it is provided large one. The reason is that so it can level the playing field for both small and large organization when it comes to global competition. Many businesses have been willing to embrace SaaS because it provides benefits in terms of flexibility and affordability.  SaaS represents a software delivery model and now it is gaining popularity with different business all over the world. The software can be delivered via the cloud. SaaS represents a branch of the cloud-computing model.

Cloud is no becoming tested and tried the delivery model, and it is one becoming attractive because it satisfies both productive and financial goals in a way that is not possible by using the traditional technology. By cloud-computing the users have access to their software and application whenever they want and wherever they are; the computer programmes are hosted by the third party and it resides in the cloud. So that users have no worry about the power or may be stored, so they should enjoy the end results. It has changed the world as before cloud computing the traditional application has always been complex and expensive, but now with cloud-computing, one eliminates all the headaches that might be faced for storing their own data.  Now the small and midsize business can avail cloud computing because of its benefits: cloud computing is reducing the cost by eliminating of the expense of buying hardware, the cost paid to the IT experts that manage the infrastructure, the configuring cost of the server and other costs. Cloud-computing is architected that can provide high availability, It is reliable as it makes data backup and disaster recovery. It is secure to use cloud-computing services.

For any startup, the cloud makes the resources accessible that were once limited to the large enterprise, not only this but it is also affordable. The cloud services have allowed the startup business to grow. SaaS has brought changes to the business landscape. Before choosing SaaS a company first should assess that whether the security and reliability that is needed are supplied by their supplier or not. If yes, then this can give a competitive edge in the market. First, make sure that the supplier is providing the best services, so for this find the suitable supplier. Primavera provides the best SaaS and Hosting services to its consumer.

Primavera focus on the customer objective, so it can reduce the operating cost, technology experts and methods for program management. Today the software vendors are receiving the requests to deliver SaaS in a hosted environment as it allows the customers to avoid the complexity and expense when the system is run internally. As these vendors focus on development not on managing the infrastructure. So, Primavera delivers the best SaaS solutions to the customers so that it can relieve this burden.

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PSG supporting federal and governmental agencies in their needs for business and technology needs.

The scope of Federally funded programs is growing so as the complexity, so in this case, there is a need for project portfolio management more than ever. On these operational investments the agencies decided to spend in billions, but there is always a difficulty to oversight these investments. The changing of priorities are forcing the agencies to improve the effectiveness in their services to the customers. The organizations are being challenged to execute the complex program by growing the network of the contractors. The managers of the agencies are required to and produce more with the fewer resources. These changes indicate the importance of anticipating problems. Failure to do this can increase the exposure of the agencies in front of the threats such as overrun or delay etc.

Primavera provides organization investment management technology that allows the agencies to propose, make and implement the plan and then to control the investments, that presents the value to the public and the agencies they are serving. With the Primavera project management solution can help the government to manage the time, cost, resources, and the programs as well- that may include the management of IT investment, grants, improvement and maintenance programs etc.

The capital planning and investment control or simply we say that CPIC program is a structured approach that manages IT investment. It ensures that the information technology investments align with the government’s organization mission. It support business needs so that it minimizes risk and it maximizes the return throughout the lifecycle of investment. Primavera’s CPIC is helping the companies to ensure their exhibit 300 (major IT investment) and 53 submittals are o the target and also on time for a decade. Primavera CPIC is also now available as hosted SaaS solution. The solution supports the strategic planning and operational control that is required to deliver a program in time and also in budget.

Primavera project portfolio management solution help to improve the efficiency and transparency of the public sector. It allows the agencies to enjoy the control over the projects and the programs. It ensures the transparency to its constituents. It improves revenue generation and allows meeting the budget requirement and they anticipate the problem and mitigate the risk. It helps to manage unplanned change and shifting the priorities effectively. Primavera P6 project portfolio management is a powerful and easy to use solution for planning, managing and implementing the projects and portfolios. It provides a single solution to the agencies to manage the projects, adapts the complexities of the project, and intelligently scale the skill level in your organization. It helps to develop the most efficient processes by utilizing the efficient technology to reduce cost, time and also a risk that is associated with the public sector projects.

Primavera project management solution is beneficial for your agency because it helps to select the right program and projects based on the agency mission and risk tolerance. It manages the project with greater efficiency, and also avoid costly risk and also help to maximize the resources. It helps you in business decision making. It helps to support the federal and government agencies for business and technology needs.

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How portfolio management increase operational efficiency and drive growth

Every organization must be built, not only on sound business plan but also on the company’s ability to make decisions. Have you ever thought that how proficient is your company in decision making for small or large projects? So this is the main purpose of having portfolio management to take the right decision on right time. The main goal of portfolio management is to make sure that all projects are working in the same kind of harmony as one member of any one team. The portfolio is like the system that organizes the entire forest as a whole, and make sure that every part of the forest is working harmoniously and efficiently as possible. Project portfolio management gives the business owner overlook at the business projects. In this, you can see all the running projects of your company. It demonstrates that which project is successful and which needs to be cut. Portfolio management will help you to know ROI of a project and also informs about that how much efforts and company resources are needed to completed the projects before its completion. It also helps to know, will the project be profitable or not. Portfolio management not only helps you to identify the bad eggs of your company but also the golden eggs that sure to turn long lasting profits because portfolio management focuses on the big picture.

Primavera project portfolio management is the most powerful solution for the planning, managing and executing the projects and portfolios of an organization. It provides the solution for the management of the projects of any size and any level of complexity within a project and provides the scales to meet the need of any kind of role, functions or skills that are needed in your project. It enables your project to achieve competitive advantage through portfolio management. Our management has confidence that they will fulfill their strategic commitments since they prefer to easily evaluate and initiate to create and promote a resource-optimized, portfolio. Our management assures that all the projects and programs are aligned with your organization goal. Primavera helps organization unprecedented level of control on corporate portfolio and enable them to make investment decisions, and decide that how to use the resources efficiently. Primavera helps the organization to do its portfolio management. With Primavera, it would be delivered project on time and within budget. It responses in time when the conditions are changing constantly. It gives you access to the information whenever needed. Primavera personnel helps you to get accurate data so that it would help you in decision making in time.

It proves the value of your projects to the stakeholders. Portfolio management keeps your investors happy. A company investors are enthusiastic about the financial goals of your company. If you show them that how your’s company projects are going on successfully, o that your investors will feel confident in future investments. A portfolio management does more than providing a snapshot of your company profitability activity, it can also help you to plan future profitable plans by providing an overall rate of return figure. It can help you to make a better decision by shedding light on where the company is heading right now. Portfolio management helps you to make better decisions and plan for more profitable future projects.

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Primavera commitment to its clients to support business and promises to increase productivity and maximize the outcome

Market Solutions gives an extensive variety of strategy, innovative and creative benefits, all intended to develop your business. Our administration package can be incorporated as a full-benefit development program, or as independent administrations to meet your particular targets and spending plans. The market solution includes the following: categories marketing research, planning, brand development, and advertising.

The market solution provides different services, that are designed to grow the business. Market Solutions will guide and help build up your image and drive deals with instruments and marketable skill. Market Solution solves this issue by helping the business by personalizing the marketing initiatives, improve brand positioning and others. It inspects and analyzes the internal sales of the business and marketing spend data which saves the marketing budget. A business is improved by the development of market solution strategy. A dedicated team is required to increase the marketing effectiveness. The team has to develop focus and understanding customer problem and audience. New organization market solution may face a higher level of complexity because they are new to the most organized and they have a different context about the company operations. For instance, the consumer may have different objectives. One company may benefit from having a product and market solution but it is sometimes hard to find the right audience. The market solution helps the people in supporting their businesses. Many companies have some market solution, and they are committed to them to support their business for the healthy competition in the market, increase productivity and maximize the results. The problem that one may face is that the most marketing doesn’t produce the result. It is impossible to distinguish your product without knowing the consumer behavior. For this, it is important to have strategic development and implementation. This approach accelerates the growth of the business.

You don’t have to squander, time and money on things that don’t make a difference, make sense of what values the most. PSGINCS provides a market solution to its clients. It provides professional services to the clients so that it meets the challenges of today’s businesses. It is committed to its clients and provide industry solution to make their business successful with dedication and supports them, with the help of team professionals in enhancing the business. It is our mission and vision to succeed in the projects, increase productivity and maximize the result. For the growth of your business, we make your dream a reality and success vital. Its main focus is on the deployment of the tools which help the business to meet the challenges they face in everyday life. PSGINCS serves an extensive variety of market by providing business process consultancy. Primavera is not a sales agency. It helps you to develop your business. We help you to grow your business and we will provide you with guidance, tools, and attention that you deserve. We can develop action for your product. This plan would be based on reality. It will be done by keeping in mind the market and consumer insights. We deliver tools, expertise, and attention to help you to grow your product. Primavera helps its clients to grow their business with its strategies and dedication. It carries on both short and long-term projects engagements.

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Primavera P6 supports public sector and federal Projects

oracle-psg-govtWhether your federal organizations require an OMB 300 or 53 our expertise in CPIC provides you the confidence that your submissions will be on time, and compliant with federal requirements. We couple our mission expertise with product expertise, now the question here arises, what is exactly CPIC, the CPIC program is a structured integrated approach to managing information technology (IT) investments. It ensures that all IT investments align with the EPA mission and support business needs while minimizing risks and maximizing result, outcomes, gains and profits.Throughout the complete investment lifecycle.

TheCPIC relies completely on systematic growth, which means the flow of progress is not subjected to discontinuous approaches, it may also refer to the growth rate being systematic.  That ensures faster growth and progress rate. The systematic approach is towards the IT investment that contains three important phases, select, control and ongoing evaluation. To ensure each investments objectivessupport the business and mission needs of the agency.

The needs shall fulfill the requirements needed for the investments growth of the agency for which the investment phases are selected.

Oracles prosight is the technology of choice for managing CPIC missions, PSGINC gives you the confidence your submissions will be on time. PSGINC gives you the confidence that we can execute your CPICrequirements. But also navigate your technologies, reducing risks and maintaining compliance. PSGINC is adept in navigating federal acquisitionregulations (FAR) and supporting federal and government agencies in their needs for business and technology needs. The agencies that may include Federal small state minority and disadvantaged contractors. SBE,DBE,MBE ccr, 8a edge HUB zone. Federal contracting and procurement programs for prime and general contractors. Contractor’s general registration. General services administration schedule. Indefinite quantity contracts to name a few agencies in this regard.

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Primavera Market Solutions

PRIMAVERA MARKET SOLUTIONS:

primaveraroundchartAt PSGINCS market solutions have a wide range, the professional services that we provide offers industry solutions, that makes our clients successful, dedicated team of professionals get it done for you with dedication thus supporting and enhancing your business. A company’s mission is to succeed in every project they start and all the assets are valuable, PSGINCS helps you in all this. Making your dreams a reality and making your success vital, which is very important for collective growth.

Few of the characteristics of Primavera P6 are described below;

  • Business project management
  • Work flow
  • Configuration
  • Cost and time management
  • Project management
  • Project and portfolio management
  • Resource management
  • Business intelligence
  • AutoVue
  • demand management
  • user productivity key UPK
  • universal content management
  • process improvement
  • JD Edwards
  • SAP primavera integration
  • Reporting

WHAT MARKETS DO WE SERVE?

PSGINC serves a wide range of markets, serving different verticals providing expert Project Portfolio Management also known as PPM and business process consultancy. Main focus is on deployment of the best of tools. Meeting challenges that everyday businesses face, making it easier for progressive growth of different industries and verticals.

Some of the market places that PSGINCS works for are

You don’t need to waste, time, resources and energy on things that don’t matter, figure out what is valuable and what’s not. When we talk about providing solutions, PSGINC focuses on drive down operation costs, save time, standardize and focus on resources.

Talking about IT:

Every individual or a group has to prove their worth to the company, every division has some roles and tasks that they need to fulfill and make it worthwhile for the company. When talking about IT, this pressure is increased. The challenges they face are critical to the business. They are tasked with delivering the same level and quality of service while reducing the back log of projects, and satisfying customers with their IT needs, important is that IT needs are met.

At PSGINC solutions are delivered while meeting the challenges of business in this ever growing era, where technology is changing every day and each day brings a lot of skills sets for people of IT, which they not only need to learn but master too, Let PSGINCS be your partner in making it all easy for you, a go-to-technology partner.

The problems that are mainly faced are, maximizing ROI and demonstrating greater value to the business you serve.

The question arises, how this can be solved,

By aligning their goals with business units they serve, while improving the quality of the businesses they serve. The combination of IT with business is amazing, it strengthens the relationship between IT and business through enhanced decision making. Scalable and structured PSINCS solutions used in IT helps build systematic Governance process, while it is structured it is also flexible.

Financial transparency is achieved, because it is the key for all IT services. Minimizing risks and ensuring end user empowerment.

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New features in primavera P6 professional portfolio management version 15.1


Primavera_P6_ProPrimavera p6 has always promised its customers to deliver the best. Solutions that is tangible to the problem as well delivering the value to your business. Primavera P6 has introduced latest features for its customers. This version enhances the skills to bring out the best from your project.

Key features include:

  • Usability
  • Import and export baselines of projects  in XML format
  • Enterprise features when connected to an EPPM database
  • Separate module excess for P6 professional and visualizer
  • UN/ CEFACT improvements
  • Unifier integration
  • Visualizer
  • Import and export visualizer layouts

New usability feature include:

  1. Import and export baselines of projects in XML format
  2. Enterprise features when connected to an EPPM database
  3. Separate module excess for P6 professional and visualizer

Import and export baseline of project in XML format:

The ability to include baselines when importing or exporting a project in primavera XML format has been added to the new version 1.1. Previously you needed to restore a baseline to a project in order to import or export it. In P6 professional 15.1 baseline information is included in the XML file.

A new field, exists, is included in the baselines to import dialogue box. The purpose is to notify you if an imported baseline already exists in the project being updated.

To access this feature:

On the file menu, click import or export.

Enterprise features when connected to an EPPM database:

Several features have been re enabled in P6 professional version 15.1 when connected to an EPPM database. In previous versions, these features were disabled with the expectation that they would be administered in the p6 application.

The following features have been re enabled in P6 professional when connected to an EPPM database

  • EPS
  • OBS
  • PROJECT CODES
  • ACTIVITY STEP TEMPLATES
  • COST ACCOUNTS
  • FUNDING RESOURCES

These features continue to be available for P6 professional instances that are connected to professional databases or installed in standalone mode.

Separate module access for P6 professional and visualizer:

A new module, visualizer, has been added to the module access section of the user access page in this new version 15.1. The difference is that in previous versions, access to visualizer was included with the P6 professional module access. This new features enables project managers to allow separate access to both the applications. This is useful if for example , a user tasked with creating Gantt chart or time scaled logic diagram reports in visualizer might not require  access to P6 professional. Conversely some users may be given p6 professional access but not the privilege to work in visualizer.

To access this feature:

Open p6 professional or visualizer. Access will vary depending upon the module privileges granted in p6 web.

UN/CEFACT IMPROVEMENTS:

This new version of p6 provides additional support for UN/CEFACT XML format 6, which defines and contains integrated master schedule (IMS) data. The existing UN/CEFACT XML support has been enhanced to support all the fields in the D09b version of the XML schema.

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Organizational Performance Management

Performance management design concept. Typographic poster. Performance management concepts for web banner and printed materials.
Performance management design concept. Typographic poster. Performance management concepts for web banner and printed materials.

A very crucial question that need to be pondered over is how does organizational performance management fit in. when talking about small startups, OPM main seem quite a big deal. But what if the organization is somewhere in between. On one hand you no more do all the logistics yourself on the other hand, there is still time when you will be cutting checks for a large number of employees.

For understanding how organizational performance management fit in, you first need to understand that OPM is a good thing. Relating strategy with implementation, making a strong link between strategies, how it is planned and then implemented in order to deliver on portfolio grounds. Also realize how important its value is.

Thing to keep in mind is OPM at scale is even better. If you don’t scale OPM to where your organization is OPM may seem quite complex to you, even in try of attempting it. If you think OPM is a good thing don’t waste a single moment trying it. It has been witnessed that the organizations that doesn’t seem to care enough about OPM, witness a downfall in their businesses. At times teams get frustrated and at times the progress get halted. And the same answers are given by the leadership- work harder.

Performance management is a lot more than the appraisals given at the end of the year. It’s about translating goals into outcomes, or results that are effective and has a huge progressive impact on the organization. It includes individual employees, teams, processes and the organization as a whole.

Effective PM will help you in nurturing individual performance, foster ongoing employees hence increasing overall organizational effectiveness.

OPM and strategic planning is closely related, here we will discuss how strategic planning has influenced private and public sector organizations. Indeed strategic planning is a crucial step in the management of any organization, regardless of at what level they reside. Public agencies have a greater challenge in evaluating their results. Whereas, private organizations have clear goals and results as the outcomes are closely related to the financial goals. Rapidly changing and increasing demands for programs, products and services and greater demands for accountability are the adequate reasons the public sector organizations have tend to opt strategic planning which leads to good organizational performance management as well as good results in overall progressive growth of the organization.Organizational PM helps in improving different levels.

How OPM can help?

  1. Assessment of your existing performance appraisal system.
  2. Development of performance plans in accordance with organization’s missions and goals.
  3. Writing elements and standards that involve measure of performance.
  4. Pay for performance systems
  5. Reward systems linked to your performance appraisal systems.

OPM mainly involves identifying the gaps in performance against the objectives of business, further recognizing where the gaps lie and deploying the improvements to close the gaps. Some of the key features are

Establish objectives, analyze process performance data, identify and implement improvement, implementation of improvements

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How to Determine the Value of Value?

valueThe question is project management, that has been asked frequently and quite readily is how the things both tangible and intangible can be determined, the cost and effectiveness. What is its value exactly? Value is a concept that varies from organization to organization and encompasses the total sum of all profits, gains and losses.

When the value which can be seen and determined is easy but what about the intangible ones. The clear ones can get you return, and you can easily get where the return is? The intangible elements the project can generate.

Businesses primarily consists of things are tangible, but things which are intangible can have great impact on businesses changing the way they operate, how employees are managed, how products are designed and sold. Intangibles can be classified as benefits or assets (resources). The benefits classified as intangible consists of subjective approaches and views about a company that can’t be expressed in terms of money.

The challenge is finding and tracing these valued intangibles. Keeping in mind, most of the value will be created in the minds of the investors or stakeholders.

Project management is considered as a central process in businesses used to oversee and control specific activities. The results of project management from that of the project as a whole cannot be differentiated and if they can, this might be a difficult thing to do. It definitely takes time and money to manage a project. The benefits include, both in terms of tangible and intangible.

One of the very basic tangible benefits that adds value to the business or project is budget management.

It is a major benefit that includes budgetary savings. Project managers are responsible for controlling budgets, making decisions how the resources need to be allocated, in order to get the best return.

Second major tangible benefit is meeting deadlines, which majorly includes managing your time. The completion of project requires two main things, completing it in budget and in time, meeting the deadline is very crucial to success of the project which ultimately adds value to the business and in return stakeholders get a sense of reliability over the project management team.

The intangible benefits can be managing risk and team work.

Discussing the prior, risk management is important as well as a difficult task to do. The reason being its difficult quantifying as compared to cost savings. The only thing project managers can do is evaluate the factors that can cause harm to the project and plan a strategy to avoid it to the best of their knowledge.

It might contains some tangible benefits too like placing a financial metrics for placing a tangible value on risk. The intangible benefit is taking the risk when it’s best to take it, the appropriate move to make. The sign of a skilled project manager is he can lead the team to its objectives but remain flexible to react to changing risk factors.

Another intangible benefit is team work, one of the key factors that affects project management is its allocation of human resources. The right person for the right job and their ability to work in coordination to achieve a common goal.

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