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Social Media Marketing Strategies

The social media marketing is the unique term in which people are allowed with online tools for the purpose of sharing the information and gaining lesson from it as well. In the business social media marketing, there has been a huge explosion that helps them in involving with the customers in a more effective way. The best example is that there are many reviews or the notes for the purpose of discussing the impacts of social media on the organizations. This help in the development and the progress of the technology. The thing about which the people are less aware is Social Media that is relatively or a completely new form of marketing. The hysteria of the Internet Revolution can be easily compared with the global fixation of social media marketing (George, 2017).
Commercial Speculation for Social Media Marketing:
Anyone can easily find the stakeholders by searching them on the sites of social media or the social media marketing that help them. By searching those in the social media sites one can easily found the networks in which the Facebook, Twitter, and YouTube as ell are included in it. In addition to this, the form of communication through messaging and blogging as well are considered as social media (Smith, 2019).
Strategies of Social Media Marketing:
The two important strategies for involving social media as social media marketing are outlined as follow:
1. Submissive approach
2. Vigorous approach.

Submissive approach:

The first tool is the submissive approach it is also named as the Passive approach. It is the most beneficial thing or the tool to use in order to know the views of the clients. For marketing purposes, the businesses are able to tap and analyze the voices and the views of the clients as well.

Vigorous approach:

The second tool is the Vigorous approach that places an important role. In addition to this, it cannot be only used for direct marketing purposes but it can also be used for the engagement tools related to the clients (Bush, 2015).

Conclusion:
By discussing this a lot, it has been proved that social media is an important part that plays a significant role in society. In order to share the information related to the business-like commercials, the service of the products available to the customers the social media in the marketing is the quick, simple and the unique way. It takes great importance in society. In social media marketing, targeted information is becoming a major role. In harmony with for the advertisement of the products and the services as well it is used by many people. Thus, it helps in the development of the business. The best way for the implementation of eth social media on marketing it is important to realize the importance of social media in everyday life (Ensley, 2013).

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Customer v/s Customer Service

Customer v/s Customer The most valuable investment a company can do is to purchase the loyalty of their customers by providing the best customer service. Nothing is more valuable than a satisfied, happy and most importantly a loyal customer. It is considered as the most powerful marketing tool. Companies mostly focus on the product’s quality and quantity but they should also equally emphasis on their customer service too.

The term ‘customer service’ stimulates different thought processes in people’s mind depending on their experiences. To some people, it reminds of pleasant and unforgettable memories in a positive way and to some, it is just the opposite. Prioritizing customers first is very necessary for a business if it needs to prosper because loyal customers bring trustworthiness and also bring in more clients and business.

There are some methods through which great customer services can be given:

· Product Knowledge:

Before sharing any fact or replying to the customer it is necessary for the representative to have complete knowledge about the company’s products and services. Once you said anything to the customer it needs to be fulfilled because customer service is all about word of mouth.

· Looking through customer’s eye:

It is very necessary to think and to keep yourself at the customer’s place once you receive any complaint from them. Never ignore and always try to listen to them by keeping yourself at their place.

· Every Gesture Speaks:

It is important for a company’s employee to learn to respond in a polite way to the customers because your actions play an important role while you deliver dialogues. It is really important to work on the body language and choice of words while you speak to your customer.

· Be Courteous & Polite:

The small greetings and gratitude change the mood of a customer. If a representative has a soft tone and welcoming way of talking it automatically solves almost 25% to 30% of a customer’s problem and complaint.

· Respect & Responsiveness:

The staff of customer services should be given proper training on how to respect and be responsive to customers. They should be taught controlling their emotions of anger or irritation. While controlling the emotions it is necessary to also solve customer’s issue with full dedication so that they do feel the responsiveness they received.

· Accommodating Customers:

Never disappoint a customer due to some minor issues that can be resolved on the spot. Customers are potential brand ambassadors and it is necessary to fulfill their requirements and if needed go an extra mile to provide them the best services.

· Trust Building:

Providing influential customer service and correct information to your clients builds the trust between the consumers and the company. It is important to share and provide correct information to your customers so that the relationship last long.

· Customer Follow-up & Feedback:

This is the most important factor to be considered while working on customer service. One needs to keep a check on the complaints of the customer that whether it has resolved or not and most importantly is your customer satisfied because the feedback helps in improving the services.

The feedback is the most important part and it helps you discover where you need improvement in your business.

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Are Project Managers Born Leaders?

While it may be assumed that when you accept the role of project manager, you also indirectly accept the role of a leader; that is not the case. Essentially, leadership and project management are two different aspects to look at. A successful project manager may not translate to being an exceptional leader. To be precise, project managers are to control the three major factors (namely scope, budget and time) that influence the quality of service delivered. Project managers implement new tools and techniques to deliver impeccable results. Successful project management can be achieved by having adequate knowledge of project framework and being aware of newer methodologies.

However, in the ever-evolving world of business, every organization needs their project managers to develop exemplary leadership skills. In today’s time, project management calls for individuals who can offer a wide range of expertise and capabilities. Therefore, it is no longer feasible for a project manager to just manage. Project managers must also act as leaders, i.e. motivate and inspire, be team builders, develop communication with every member and lastly maintain integrity coupled with being a confident problem solver. If the question in the topic of the blog is altered, i.e. can project managers become leaders? The answer will be a definite yes.

Effective communication is a great start to being a project leader. You must know your team members and convey to them about what and how it needs to be done. As long as the leader is not articulate enough and cannot get a point across, the team fails to achieve a satisfying outcome. The key to reach a level of excellent communication is having the ability to deliver feedback that is both positive and constructive and also be a patient listener towards members’ suggestions and input.

To ensure a productive work environment, a project leader must possess enthusiasm towards a project. Project management is not just about knowing your goal, it also about managing your team members because that is a leader’s primary job. In times when failure seems inevitable or there is a huge burden to handle, it is the project manager’s attitude that changes inevitable failure into an astonishing success. The project manager must have a positive approach towards work and be a source of motivation for the team. His words should be encouraging so as to maintain productivity and not let the team members give up.

Team building might seem easy but it surely is not. It is a task that requires immense patience and impartiality from the project manager’s side. When a team works together, issues and conflicts are inevitable. However, a project manager must deal with the conflicts from an early stage and not let it grow. His job is to maintain a friendly work environment and keep the team focused on a common goal eradicating any selfish motive. Team building also consists of being aware of each team member’s personality and treating each one of them equally and in a manner to achieve the desired results.

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What makes money and time so important to project management?

The success of a project depends on factors like integration, scope, quality etc. Modern day project management is constantly evolving but time and budget are still the solid foundation of project management. However, we will leave the rest of the factors to some other blog and discuss how the two equally crucial yet demanding factors, time and money, affect the outcome. Time and money are not only inter-connected but also very important in what is termed as the “planning” stage of project management.

Time and budget constraints have a positive impact on project management because the restrictions of both increase productivity and thus a higher success rate. Restrictions of both keep the wheel rotating and do not let complacent attitude become a part of the work and employees. The major task for the project team is to work efficiently while also meeting the time and budget constraints.

A project manager must first understand the time and budget constraints and see how it applies to a project. The project is then planned and managed accordingly. While the cost allocated can be adjusted, fluctuations in time are rarely possible unless the due date is moved ahead.

Cost:

The budget is not just the amount of money needed; it is a reflection of the work of the project and the resources required. A comprehensive budget takes into account how funds will be utilized throughout the course of the project. Generally, a project’s expenditures show an increase when resources utilized are increased.

The monetary commitment of a project is dependent on various factors. The factors include the cost of labour, services and materials used in the process, and other overhead costs. The budget allocated might show an increase as each stage of execution is elaborated.

Every project essentially has costs that might be fixed or varying or both. The project manager must know how to control costs throughout the course as per the requirements and quality of the work. The budget is estimated by evaluating historic data, average vendor and resource costs.

Time:

Time constraint for a project is basically the time allocated to the project from beginning to end, i.e. till the work is delivered. Time can be assigned only after being thoroughly aware of the work that project requires. To be more precise, the project is first broken down into components and then into sub-components to estimate the time that would be needed for the completion of the project.

Time management is vital and can be achieved by devising a timeline that mentions the duration that each component of the project should take. The schedule must be properly planned and constantly compared to the on-going project so as to clearly judge the progress of the project. However, it is also important to remember that time management is required at an individual level as well. Team work and support enhances both creativity and productivity by keeping the spark of motivation and dedication alive.

Constraints of time and money are vital to project management because both these factors determine the quality of the work produced and delivered. A project manager must devise a budget and schedule that all the employees agree on.

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Primavera Project Planner

Primavera P6 SchedulingBefore understanding primavera project planner, there is a dire need to understand modern day project management, with an effect of changing methods and workload dependencies in today’s business projects. Modern project management can be understood by two things

  • Business-driven
  • Technology powered.

The organization which follows the modern day project management mechanism looks a lot more stabilized and progressive than those who are not following it. The enterprises have added a lot to their business value by converting their business models and functional models from old to new trends, which includes, following agile methods, in order to make your projects a big success.

The main factors that can be seen while following modern project management approach are,

  1. Insight driven
  2. Collaborative
  3. People-centric
  4. Ultra efficient
  5. In control

Providing immediate project insight, what is needed, why and where they need it, questions like these, which are data driven and give your project competitive advantage. Understanding through it an example,a survey was conducted which indicated a demand for expedited financial information delivery, stakeholders wanted a robust insight into the financial details of the project and what tasks were carried out.

A culture of social project management has been created in the enterprises with this modern project management approach. Which results in better project results and successful outcomes are delivered by the team?

Understanding through an example, top priorities of CFO’S or CEO’s is information sharing between the teammates.

MODERN DAY PROJECT MANAGEMENT LEADS ARE PROJECT DRIVEN AND TECHNOLOGY Powered which makes them more important for the enterprise the reason being their valuable strategic approach, which confirms the success rate of projects and reduces the risk of pitfalls.

The primavera project planner has these all capabilities, primavera enterprise project portfolio management improves enterprise performance. Primavera focuses on solutions that go beyond facilitating on time, within budget and scope. This is mainly because primavera portfolio project focuses on outcomes that derive C-level strategic metrics and results.

Primavera project planner provides an easy to use approach to project planning, the need of the hour. Its intuitive interface makes project planning and controlling easy as well as fun. And the good news, you don’t have to sacrifice the powerful sophistication of high-end project management software that you may expect from us. The product can be referred as the multi-user that operates in a popular local area. It allows you to share data with other networks making it portable and easy to use.

As discussed several times, while planning through primavera software project portfolio management software whether it’s P3, p6 or any of these, the main focus is laid on planning and control, a wide range of guides are available online in this regard.

The question arises why project managers only choose primavera project planner, the answer is simple, it gives them the control they need to accomplish their project on time. At the high level and quality of technical expertise and within budget. Which adds value Primavera P6 Scheduling

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Project management – What Should be Kept in Mind?

project-managementThe first step for an organization is to see whether the project manager has the necessary skills.

Skills required managing the project or in any adverse circumstances moving them to a place where they do less damage to the organization. And when we speak about the organization:

Certain things should be kept in mind. Considering the needs of the organization itself is a very important step. Business needs today includes the business to be agile, it should change quickly and as per the need. Adapting rapidly to the changing environment is a key factor. These factors make your business project driven.  Which means the business should have a project focus. This means embedding project management into business strategy and making sure the organization understands it.

This includes doing projects right. And that begins with making your team with the cream people who do the things with their best skills, putting your best people. For a couple of years as part of the practice the role of good managers may be stretched and blossom to some additional roles which may take their project to new heights of prosperity. Not just their projects but their skills, knowledge and expertise. Which help them as an individual as well as whole of the organization?

Two of the most important things which should be kept in mind is only those projects that are most critical to the organization takes place and secondly are measured as per actual benefits delivered to the business at the end of the project.

Decisions like these are made by the high level managers, (business executives).

According to some experienced project managers they work on a three year focus with a quarterly review of the portfolio and the strictest rule that nothing is bullet-proof. Business critical projects should always be prioritized and rests of the projects are delayed as per the need of the business. This is the most important way of getting top management support. Worldwide very few organizations have implemented portfolio management support. And among them mostly are suffering from “project amnesia” this term refers to “approve and forget” by some people. Explaining it may include:

“The (executives or top management) approve a project and then seem to forget all about it”.

Reviewing what we discussed in this article, step one was the skills of the project manager, step two were the needs of the organization, step three includes considering the projects that are critical to the organization. But we can’t just stop there even if we take the important of the projects, things might still go wrong. Which can be eliminated using the review technique, which the fourth and most crucial part.

It includes putting processes into place considering all projects are reviewed at set times during the project life cycle.

What is needed is the some kind of a peer review process where a team or an individual carries out a review against a standard check list of the project at hand.

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How things are catered using Primavera P6?

Primavera P6The thing which is of key importance are project planning and management skills using Primavera P6. While dealing with projects of lengthy time span and activities that are larger and are further divided in sub activities.

The key features to this are:

  • Planning
  • Monitoring
  • Budgeting
  • Accomplishing.

The foremost thing in carrying out of these features is scheduling. Whether it is used in planning long term plans or tasks at hand. Scheduling includes services that tell at what time, what task would be carried out. Scheduling has been discussed in a number of previous articles but would be differentiated with project management and planning in this article.

Differentiating project management, planning and scheduling:

It can be easily understood as:

Project management is a system’s approach to planning, scheduling and controlling.

Project management of primavera p6 is a recognized standard for high performance. The projects are high scaled, sophisticated and multifaceted. Projects with unlimited resources are recognized and organized. The number of target plans are large, which in return makes it a vital part in catering projects under primavera P6.

A project managers work include,

  • Balance resource capacity
  • Plan, schedule and control projects
  • Track progress
  • Allocate best resources
  • Monitor, visualize and assess project performance versus plan.
  • Risk analysis
  • Conduct what-if scenarios.
  • Plan alternatives in case of anything went wrong.

Executives will be facing increasingly complex challenges during the next decade these would be the result of escalating salaries, raw materials and competencies between different giant organizations. Which increased union demand, pressure from stake holders, and the possibility of long term high inflation accompanied by mild recession.

All the executives today agree on the point, that the solution to majority of the problems is better control and use of existing corporate resources.

Project management can mean different to different people. It is designed to use the existing resources in a better way.

Let us understand it with an example:

It’s around 5 in the evening and the project needs a design change as well as a front end implementation, within a couple of hours for a persistent client, handling this kind of tasks comes under planning your project where there should be a spot for sudden changes, you check to see who is available, this is done through already scheduled tasks and duties. Well, you have a UX designer but not a single developer who can implement the changes. You have teams in multiple time zones, a model, intended for flexibility and sudden turnarounds like this, so you should have someone available for the tasks.

Figuring out when a developer might be free for some additional work load or sudden task is just one of the many things that you ought to manage.

This takes a good project manager to handle this chaos, good project managers need to be multi-tasking super heroes. Figuring out what need to be planned when and what should be scheduled how, differs all three terms we were discussing in this article.

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Does Internet of Things(IoT) changing project management?

Internet of things refers to ever growing network of physical objects that contains an IP address that features for internet connectivity. The communication that occurs between these devices and systems is what enables.

IOT-project-managementThe way IOT is changing project management is not just because everything these days is internet enabled but because the software for project management we use will be more inter connected. And hiring project managers will help us in handling the projects whether it is research or development in a better way. And even if your projects are not IOT related today, they will be in the near future.

There are a number of people that think IOT is not related to construction or medicine. For example if you are digging the road or working on some product of home appliance or working in the clothing industry, how does the internet of things effects project management there.

You don’t think it is vital to all the industries, it is, for now IOT is in its infancy. It is a broad term but we can narrow it down to enhance our understanding they say basically it’s a networking thing that have something embedded. Which allows to gather and share data. Which is indeed the very point of progress these days. Let us take an example here. A retailer has a dress, he thinks of doing something new, different and innovative with this dress. Starting from health care or may be it can even alert to health care. All of this just based on one dress. Another point is that this dress can even alert the person from some dangers. Like they are not aware of a car coming up from behind them and they might get hit form that car.  It doesn’t basically includes wires hanging all around or big things coming out of the dress just some technical things embedded as a thread or whatever stuff the dress is made up of.

A number of people believes the internet to be old and soon to be replaced by something else. But internet of things is the next big thing because innovation and communication would always be the need of the hour. A need for progress, development, innovation and handling the projects with the most refine and adequate knowledge of things.

As mentioned in our previous articles, IOT will change the way we drive our business models, it might change the way we do business, automating things that are done manually today or in the near past. Same things will be revolutionized by the use of IOT. It will have positive effects enhancing professional efficiencies and operational efficiencies.

Let us take here an example of a 3D printer for a better understanding of IOT and how it relates to project managers, a project manager will go to the R&D folks. Bringing the system where it needed to be whether the system needs to communicate? The project manager will go back to the R&D asking them, have you think of this or have you think of that.

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How to Get More E-mail Subscribers

A very important task faced by a person running some website is attracting maximum number of email subscribers. In this article we will tell you a very tricky and successful secret of attracting maximum email subscribers. The percentage can be around 60 to 70 percent.How-to-Grow-Email-Subscribers

Now, let us focus on getting subscribers.

The main problem faced is getting subscribers for same traffic. Here is a faster way of growing your E-mail, and that is by using POP-UP domination. Use of pop up domination is easy to use, high converting, mobile responsive and your subscriber list will explode with request in a matter of minutes.

There are two further things to be kept in mind. Pricing and Pop-up designs.

There are different websites in market that deliver services related to maximizing your email subscription via pop-up generation.

Services that are provides are enhancing. There are a number of ways of increasing the number of subscriptions. Savvy online marketers will tell you “the money’s in the list!” but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers. Lists with a few hundred dedicated customers can outperform lists of 10,000 or more generic “freebie seekers” when you focus on building relationships instead of counting sales.

So how do you attract the right kind of people? How do you get interested visitors to become eager subscribers? Keep reading for 10 outstanding list building tips you can’t afford to miss.

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PSGINCS – REVIEWS, PROS AND CONS

PSGINC has always strived for the best forits customers, bringing them the best solutions for their professional related fields.  PSGINC has a reputation for giving excellence to the customer’s product and collaborating with them to get it to the heights of their professional needs.

The reviews and feedback we got in the previous year has been of great honor for us. This compels us to works more for the mutual greater good, which not only grow us as a company, but also make our customers the best choice for people when selecting from the organizations.

The reviews to be mentioned are

“Great company to work for, with paths of advancement for people who are smart and want to work hard. “

The person giving review has been an anonymous employ at PSGINC. He further adds to his talk.

PROS:

“I have always been treated fairly. In my time at prescient group solutions.I can’t say for anyone else. Compensation has been above average.  The company has been getting many clients in the past few years, which have generated a number of opportunities for junior level staff to move up and run their own specific account .The culture is friendly, the atmosphere is good. The staff is supportive as well as getting your back for things on hand.

Seminars are held by the company every week or few weeks to highlight the changing trends of technology. senior level engineers and technological staff has always been a great support and have our backs in times of hardships or if something is not getting the right way whether they are on the same account or not.

CONS:

By the nature of the business, staff is decentralized with most of them being assigned full time to specific client or client sites.  Thismay result in a negative approach, which is limiting the direct interaction with other senior or junior level staff members. Who are not assigned to the same project as you have been assigned to.

The one advice that need to be given as a loyal member of the enterprise is to focus on managerial stuff when it comes to IT team.

Another member added his experience:

He says:

The pros include, IT OUTSOURCING. The main focus is on growth and customer satisfaction and need identifying as long as I h=have been there. The company has stood through tough times with his employees and has made serious efforts to support all the crew with financial and economical allows. The sense of teamwork you get to witness as well as personally practice is not seen in other organizations. Where IT is simply considered as an overhead expense. The enterprise is a growing organization, which gives you opportunity to get a varied skill set and wider experience that can be had at a large organization.

Cons:

The cons include, like in every organization, sometimes the things don’t work out the way they should mostly when it comes to managerial stuff.

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PSGINCS - REVIEWS, PROS AND CONS

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