Oracle Primavera Contract Management Cloud Accelerator

It is asked by several users that the ceasing of Oracle with the Contract Management of Primavera, what implement of Primavera will offer the exact functionality using the slightest alteration to the users?

Oracle Primavera Contract Management Cloud Accelerator offers similar management of document, cost of the job, and ground controls that help to retain the construction projects on agenda as well as on budget over the ample control on the project. It is preconfigured procedures of business diligently equal those used in Contract Management besides certain modifications to get the benefit from the next-generation project management podium of Oracle.  

Construction project management includes numerous people demonstrating diverse disciplines such as contract managers, project managers, and further dissection managers to engineers, architects, suppliers, subcontractors, and owners. They all are trying to team up on a mass of matters and variations though juggling compound contracts and documents. Monitoring the forecast, plan, cost, budget, and deliverables in the construction project are vigorous to your project’s success and business’s future.   

How does Oracle Primavera Contract Management Cloud Accelerator provide support? 

It permits organizations to develop further projects deprived of compromising quality or advancement. Its profession inclusive change management, cost management, and influential reporting enable the organization to respond rapidly meantime providing an accurate history of events contingent consequent a privilege should arise. It’s a platform that is collaborative and makes it smooth to answer queries, questions, and routine dealings. Team members of the project have prompt and smooth access to the recent, utmost precise information of the project comprising RFIs, drawings, and appropriate modifications. 

The convention of Primavera Unifier as a platform, the Oracle Primavera Contract Management Cloud Accelerator such as the term of indicates delivers today’s consumers thru innumerable enhancements in productivity.

What are the features of Oracle Primavera Contract Management Cloud Accelerator?

The Oracle Primavera Contract Management Cloud Accelerator reins the contracts, prediction, budget cost, and deliverables of the construction project. It helps to manage the alternation from proposed to modify the order, demands for information through appropriate analysis and consent cycles. It also concerns the invoices, payment requisitions, and purchase orders. 

It tracks documents of contract and project comprising issues and submittals. Oracle Primavera Contract Management Cloud Accelerator cooperates among the contract managers, project managers, subcontractors, engineers, architects, administration, dealers, and vendors while tracking the routine files, minutes of meetings, and delivered materials in contrast to the purchase orders.  

What are the benefits of Oracle Primavera Contract Management Cloud Accelerator?

The Oracle Primavera Contract Management Cloud Accelerator delivers reflectivity into the performance of the contractor. It permits appropriate payment for accomplished work toward evading entitlements by facilitating the team association of project so there are no astonishments. 

It streamlines communication of field and files of administration. The Oracle Primavera Contract Management Cloud Accelerator instantly access to the up-to-date information of the project to retain the project stirring onward. Moreover, it examines proportional cause & effect and trends between the project to capitalize on the competence whereas diminishing the budgets of projects, hazard, and safety concerns. 

How to boost the Human Capital of the Organization?

Employees are the assets of any organization. Without human capital, an organization cannot sustain on a long scale or we can say the productivity of the organization is exceedingly depending on the employees through which they can get success. Employees in an organization, work according to their expertise which they get from learning, training, and experience. Such expertise makes them proficient in their work and benefits the organization by achieving the required task/goal. 

It is crucial to understand the importance of human capital in any organization. Organizations devote money to train their new employees so in return; they can work hard and assist to attain the organizational goal. But the motivation of employees is another important responsibility of the organization otherwise employees may lose their concentration from the organization which can reduce productivity at work. 

Here are some ways which can help to boost the human capital in any organization.

Train Frequently: 

Here is no doubt that the development of the organization depends on its employees. 

That’s why the recruitment of the right employee at the right place is a vital responsibility of human resource experts for the organization. In case of a mismatch for the required job can lead to a reduction in production as well as the waste of many other resources. It doesn’t mean that an organization can neglect fresh candidates for the job. It requires a suitable induction program that ought to be specially designed for new employees rather than boring manuals and static work roadmap. After that, the organization can provide its employees with frequent training which will help to upgrade their skills and help them to cope with upcoming challenges. 

Well-Defined Work Responsibilities: 

It must be defined to all employees that who are responsible for which work especially the key areas of the required task which should be defined according to the employees’ expertise otherwise it would only waste the time of both employee and organization with zero outcomes. The organization can also define milestones to keep everyone’s task on the track.

Monitor the Performance: 

The performance of the employees must be monitored by the managers or senior authorities of the specific department because it can increase the human capital. Performance can be monitored through employees’ weekly reports which are an easy and effective way to track the progress of employees. It will help the managers to keep updated along their employees as well as weekly feedback will assist them to identify the queries which employees face during their job performance so they could cope with that.

Communicate Directly:

The approach of Hitler cannot work in this era of corporate. No matter what is the position whether junior or senior, every employee should have the right to enter into the office of HOD (Head of Department) or manager to discuss any query or task. Direct communication is the bridge between problems and solutions among the employees and senior authorities. Every employee should allow giving his idea, suggestion, and feedback regarding any matter or project. It won’t only help to bring up new ideas but also create a sense of attachment in employees which will boost their confidence and motivate them.

Motivation: 

The motivation of employees is one of the important responsibilities of any organization to keep itself productive. It is the psychological fact, without the feeling of attachment no one can stay with you for a longer period. It is important to motivate the human workforce from time to time in various ways. It could be monthly meetings on employees’ general issues, appreciation in the form of incentives or awarding them as the Employee of the Month/ Organizations should not wait for the yearly promotions, small encouragements can give big rewards as well.

5 Incredible Benefits of Remotely Business

Before COVID-19, many companies were not in the favor of remote business, or in other words, we can say they had some fence regarding work from homes. Though the current situation is quite challenging for them to make a strategic plan to carry out their business remotely it will provide them some unrevealing advantages for their business. 

If you are thinking to adopt remote working for your business or want to bounce a quick startup, these benefits of remotely business will going to help you to reveal the hidden benefits of modern technology. 

Decrease the Expenses of Business: 

Many companies can decrease their business expenses which are related to the routine operations through remote working which is also smartly increasing their profit on the other side. It is not only reducing the expenses of the business but also beneficial for employees by cutting the traveling, lunch, and attire cost. According to the Analytics of Global Workplace, by practicing remotely businesses, companies can save up to 11 thousand dollars annually per employee. Considering the size of the company, it can significantly beneficial for the companies. 

Enhance the Satisfaction and Retention of Employees:

Remote working of businesses is the most preferred offer which employers can prolong to applicants. According to the online survey of Mom corps, it is quite surprising that despite the great rate of unemployment, people are ready to cut their salaries up to 10 percent to accomplish the job with flexible remote working. In the survey of Owl Labs 2019, it is proved that employees who work remotely stay on their jobs over a prolonged period are increasing the chances of up to 13 percent. 

The better way to hire the Candidates: 

Remote businesses make the workplace more diverse which means more chances to get the right applicant for the position because there is no more hiring border geographically which confines the businesses. With the help of modern technology, Human resource managers can select the candidates, conduct the interview, select and screen them and done further evaluation remotely and cut the extensive process of applying to hire the candidate with a fence. 

Improved overall Productivity:

Some professionals perceive that remote working makes the employees lazy and least focused to achieve the task because of flexibility which is further proved as a myth. Remote businesses attested more productive as compared to the physical office-based businesses. The work efficiency of the employees is associated with the independence of work, enjoyment, flexibility, and comfort in terms of office noise and pressure. 

According to the survey report of Airtasker 2020, because of remotely working, employees work with breaks which makes them more focused on work tasks.

More Alert towards upcoming Challenges:

Coronavirus is an immense challenge for the whole world. It has made the world more alert towards the upcoming challenges in the next period. Many giants in the corporate world have already formulated a contingency plan to work remotely in the incident of any emergency, natural disaster, or pandemic disease. In fact, during the period of crises or bankruptcy, companies can sustain their businesses through remote working. Temporary shifted remote businesses can also get a big exposure in this current pandemic which is and will be beneficial for them. 

Newsletter Marketing

Newsletter marketing mainly uses by companies via emailed letters through which they share the product-related information and content to their potential customers and whom they want to attract. Not only giants but many online businesses are also using newsletter marketing to keep their customers updated about their brand and create a position in the customer mind. Email marketing is cheaper and more frequent but it also engages the reader because of its conciseness.

Newsletter marketing informs the reader about the product which may interest them. It does not exclusively comprise to appeal to the customer for shopping. Companies use it to share information related to their different products, about a company or current scenarios such as current pandemic (COVID-19), companies are sending emails or messages about awareness and social distancing. Companies and online businesses also engage their customers through interesting news or statistics which includes facts, “how-to” or “On this day” articles through that newsletter. Companies must have to retain their customer by developing their interest in them through newsletters. 

Newsletters based on information about numerous products, new ventures, or upcoming sales are more detailed. As email does not have any word limit, companies can contain all information in one email. But it must be concise otherwise the customer may lose his interest. Companies have social media advantage that allows them to attach their business or shopping link with the email through which customer can buy their products or hiring their services directly from the company’s official site.

Newsletter Marketing Strategies:

Read Relevant Content: Read the newsletter, articles, or content related to your product or services where customers have more reach to understand the difference. 

Vast your Research Network: Examine multiple sites of companies to explore new research areas and topics for the future. 

Development of Research Content: To keep engage the customers, write a few articles, or gather some content in advance which you can share through newsletter any time.  

Engage your Customer: It is essential to encourage your potential customer or target audience to participate through comments or feedback. Companies can also engage them by asking for the suggestion or small interesting quizzes.  

Have an eye on Competitor’s Newsletter: To maintain the position in the market, always keep yourself updated. Read articles and newsletters of competitors to see what they are offering and serving.  

Stay Communicated with Partners: Develop a good relationship with your other companies. It helps to extend your customer by having positive communication and a good image with them. 

Be Concise: Long sentences and paragraphs may bore your reader. As well as it creates difficulty for them to get your message in that particular newsletter or article. Keep your content concise and interesting. 

Benefits of effective content marketing

Content Marketing is one of the core strategies of marketing which helps to create brand awareness and increase the value through different tools of content which includes descriptions, images, videos, blogs, related articles, infographics, updated posts on social media platforms and so on. If we elaborate on the word Content, it means defining something through different means and tools. Means social media platforms like Facebook, Instagram, Pinterest. Not only these platforms, but it also includes the content of the website of that brand or an app. Content marketing is essential for all.

The main goal of content marketing is to educate the audience by providing detail information about that specific product or service. It won’t only increase their knowledge it will increase product or service visibility which will increase audience trust towards your brand. It also helps to retain the customers for a longer period which will increase the sale. Be Wikipedia in your product or service industry.
But don’t ignore the word marketing with content. We cannot ignore the promotional content by just providing the informational content. We have to balance it by using different marketing strategies. Some marketing experts suggest that you should use an 80/20 rule for your content marketing. It means 20% of the content should base on promotional content and the rest of the 80% on information-based.

Benefits of effective content marketing:
Content on-site: The more you update the content, the more it will come on the audience’s newsfeed which creates awareness for your product or service. Now you can update the content in different forms like social posts, images, small videos, posts on hot topics, infographics and so on.
Ranking in Search Engine: With the help of keywords in your all updated post and content, you can rank your website or page on top in search engines. But the selection of keywords plays an important role in it. You have to select the appropriate keywords for your content which are directly unified with your brand.

Traffic through Social Media Sites: Through the sharing of your content on your social media sites, you can increase your exposure which will lead you on a big platform. Through social media, more people will read your content. Not only this, they would be able to share that content with their friends which increases the traffic on your site.

Lead Conversions: The major purpose of your content is to provide valuable content with information for your reader. Your content should be that engaging that people will visit again whenever you come up with new content. Once people start visiting on your site, the remaining space can be used for the advertisement of your products or services. Conversions can easily be increased if you come up attentively.


Build a Reputation of the Brand: Your content will build the reputation of your brand because it will create an impression in readers’ minds for your brand. You have to engage the readers by adding value to your content. You can add value through making it informative, helpful and educative. You just don’t have to do it but do it tactfully.

How SEO makes Online Business Successful

In this fast-moving environment where the internet is on your fingertips and every business is facing tough competition daily. One needs to think of different ideas or strategies to deal with these daily challenges so that they can survive in the market. To let the ideas work businesses first need to stand out in front of their customers. In online businesses, the very first and most important thing is to be in the top search when customers search for their desired products. The only way to bring your business website on the top is through SEO marketing.

SEO is the acronym for search engine optimization and nowadays it is one of the most successful strategies used by businesses. Through SEO businesses can achieve high rankings in search engines such as Google, Yahoo, Bing, and many others when customers search for their required products online. There is a set of rules and regulations for SEO marketing and if it’s followed properly a business can increase the traffic on its website as well as it will escalate its quality and will make it easier and faster for the consumer.

In this competitive market, SEO is playing a very integral part because on daily basis there are millions of users looking for something online and most people have started doing online shopping and study and many other work-related things too. SEO is to make things easy for a user and guides by taking them to their right destination such as website, blog, online store or any study-related links.

There are three main types of SEO which makes it work. These are interlinked with one another. Let’s discuss what they do:

1. Technical SEO:

It let search engines find your website through robots known as crawlers or spiders in SEO terminology and it finds your business through the content and context mentioned on your website.

2. On-Page SEO

It is the content mentioned on your website and if its user is friendly then it is easy for the crawlers to find your business link and they put them in their search engines list. So it is very important to keep the content to the point and easily accessible.

3. Off-Page SEO

This is the promotion of your website after crawlers find the related content through search engines it is the final step. It is link building when the most relevant information is found on your website it automatically comes in the top 5 searches on the search engine.

All these three types play different roles but following them is the only way of making SEO work successfully. It requires time and cannot make businesses prosper overnight. It is magical but requires its desired time to show the final results. There are many other things also that are involved in SEO marketing but the above discussed is the main crust. SEO is considered to be a part of Digital Marketing.

A way to Successful Business through Social Media

Social media came into existence during the 20th century had very limited access and variety of websites. Today it is considered to be the most important part of any human’s life as well as it is equally important for businesses too. In the beginning, the main idea of social media was to connect with your loved ones living abroad and far away. It was easy to access and less expensive way of contacting them at that time as compared to landlines.

Today social media plays a key role in every person’s life whether it is a child, a teenager, an adult, and even an elderly person. Everyone is addicted to social media and everyone has their interests. The most common interest that is found is online shopping and information gathering about a specific brand’s quality or products is happening through social media. A large number of people are buying through social media and they are also fully aware of every brand’s performance and promotions.

Today it would not be wrong if we say that social media is the key ingredient for starting a business or to promote it. The time has come where businesses first work on their social media presence firstly and then work out on other areas. The recognition and brand acceptance by the target audience is the main factor for any business whether it is an old business or a new one. They all have to develop proper marketing strategies separately for their promotions through social media platforms because it is one of the most powerful and useful resources nowadays.

  • Furthermore, there are certain aspects that are to be kept in mind while starting a new business through social media.
  • Create SMART (specific, measurable, attainable, relevant, timely) goals for your business.
  • The marketing strategies and goals of your business should go hand in hand. It should counterpart each other.
  • Provide adequate and authentic information about your business and brand on social media platforms.
  • Try to stand out amongst the brands with the same product line or services.
  • Create your identity so people can differentiate.
  • Try to target your audience at first.
  • Spread the word among family and friends so that they will spread the word in their circle.
  • Focus on your goals and stick to the point so that your target audience stay connected and engage.
  • Visual content leaves a long-lasting impact on the audience mind.
  • Follow and keep a close check on your competitors.
  • Choose your social media platforms and don’t jump into all of them altogether.
  • Update and follow the current trends and news making rounds on social media related to new tools or business.
  • For progression, it is advisable to outsource social media channel to a company or a group of experts who knows how to take the businesses further.
  • Try to keep the content precise and understandable so that it will attract and engage the audience more.

Social media requires a lot of time, effort, hard work, patience and sometimes a lot of money too if you want your business to be recognized. But in the end, it always pays off and it is worth the wait.

Social Media Marketing Strategies

The social media marketing is the unique term in which people are allowed with online tools for the purpose of sharing the information and gaining lesson from it as well. In the business social media marketing, there has been a huge explosion that helps them in involving with the customers in a more effective way. The best example is that there are many reviews or the notes for the purpose of discussing the impacts of social media on the organizations. This help in the development and the progress of the technology. The thing about which the people are less aware is Social Media that is relatively or a completely new form of marketing. The hysteria of the Internet Revolution can be easily compared with the global fixation of social media marketing (George, 2017).
Commercial Speculation for Social Media Marketing:
Anyone can easily find the stakeholders by searching them on the sites of social media or the social media marketing that help them. By searching those in the social media sites one can easily found the networks in which the Facebook, Twitter, and YouTube as ell are included in it. In addition to this, the form of communication through messaging and blogging as well are considered as social media (Smith, 2019).
Strategies of Social Media Marketing:
The two important strategies for involving social media as social media marketing are outlined as follow:
1. Submissive approach
2. Vigorous approach.

Submissive approach:

The first tool is the submissive approach it is also named as the Passive approach. It is the most beneficial thing or the tool to use in order to know the views of the clients. For marketing purposes, the businesses are able to tap and analyze the voices and the views of the clients as well.

Vigorous approach:

The second tool is the Vigorous approach that places an important role. In addition to this, it cannot be only used for direct marketing purposes but it can also be used for the engagement tools related to the clients (Bush, 2015).

Conclusion:
By discussing this a lot, it has been proved that social media is an important part that plays a significant role in society. In order to share the information related to the business-like commercials, the service of the products available to the customers the social media in the marketing is the quick, simple and the unique way. It takes great importance in society. In social media marketing, targeted information is becoming a major role. In harmony with for the advertisement of the products and the services as well it is used by many people. Thus, it helps in the development of the business. The best way for the implementation of eth social media on marketing it is important to realize the importance of social media in everyday life (Ensley, 2013).

Email Marketing & It’s Positive Effects

Email MarketingWe all have witnessed and are still going through the torture of bulk marketing emails that we receive on a daily basis. Some companies think that flooding people’s inbox with email marketing will be of great help to their business but the truth is totally different. Companies try to sell their products by sending thousands of email to consumers daily which mostly goes in trash or spam messages. They believe in bulk emailing and follow no proper marketing strategies.

It is important to understand growing trends and align your marketing strategies according to changing demographics. The new trends and ideas are needed to make things work and do wonders in your business. Till 2010 the bulk emailing was a success but now people have become technology friendly and have many options like mark as spam in their emails. So it is important to target the right audience at the right while you send a marketing email.

It is wrong to say that email marketing does not hold any value now but the truth is it is more effective than any other social media website or app. The only requirement is proper homework about the target customers and the right use of strategies is needed to make them work. Email marketing has certain advantages on the businesses if they put in efforts to maintain their online image as importantly as they manage their physical identity.

The important points are to be kept in mind while doing Email marketing as it will give a competitive edge to the company:

  1. Email marketing is the most cost effective way of marketing your business, products or services.
  2. It is the most time-saving option that a company can adapt.
  3. In email marketing, nothing is printed to posted to consumers so that is why it is also environmentally friendly.
  4. According to latest trends businesses has introduced an option to subscribe and unsubscribe on their websites. This controls the fake audience because a consumer who is interested in your products will ultimately subscribe and by doing this company can send their deals or any update of the business to the selected and prospective customer only.
  5. Through email marketing, you can convey messages to your consumers in the form of text, images or videos. It will be a kind of business branding.
  6. You can introduce your promotional deals through emails by sharing links it will be an easy option for consumers.
  7. Companies also introduce after sales service offers to their consumers through emails which create customer loyalty in the mind of consumers.
  8. Emails are read by the specific number of people and some special gentry which ensures customer loyalty to the company because they will read email at the time that suits them.
  9. Through benchmarking reports that are easily available on the internet you can also do the comparison with your competitors.

Email marketing is still the most effective way of communicating from business to consumers and also from business to business. In other words, it is the most sophisticated form of connecting to your customers or peers.

WANT SUCCESS..? LET’S REBRAND..!

Do you want change? Are you bored? Is your business facing new challenges? Let’s Rebrand. But wait!

What Is Rebranding? Many times we have heard the term “Rebranding” but what it actually means? Well, when a company transform its identity such as name or logo or makes some renovation in its packaging or offerings then it is featured as Rebranding.

Why Rebranding is needed? Sometimes it is necessary for a matured and rookie companies to do Rebranding due to various reasons but at the same time, it involves some risks too in terms of their credibility & customers. It sometimes affects old & loyal customers but on the other hand, if we look at the fact that human needs change so to stay in the market on a competitive edge Newbies & Affiliated companies both adopt Rebranding.

Rebranding energizes a business if it’s done in the right way at the right time. It might sound easy but it involves many factors from employees to vendors to customers. They all play an important role in building your brand so the most important thing to keep in mind while doing Rebranding is to preserve the trust of these people. Another foremost risk involved is the waste of expenditure if it’s executed in the wrong way. Whatever the reasons are but Rebranding is surely a big deal.

Let’s Do It… But How?

  1. Groundwork:

Before moving forward there are few facts to be considered. A fore planning your Rebranding you should do the groundwork that why do you need it? Rebrand if it’s facing any of the below mentioned points.

  • Brand Progression
  • Similarity with other brands
  • Losing the target market
  • A new look or advance look of the business
  1. Forecasting:

Brakel-Schutt (Brand Strategist) also advised speaking with your employees, customers and business partners for research. They are the best predictors of what can happen in future after you rebrand and for prophesying you need the help of your Employees, Vendors, Stakeholders & Customers as they can show you the real image & position of your business.

  1. Strategize & Execute:

Here comes the most crucial and the game changer step in your Rebranding process which can either give your business a boost or will make it lose. Firstly you need to form strategies that how are you going to present your brand to your old loyal customers as well as to your new target audience. Secondly, you need to execute tasks to your teams from Marketing to Designing to Copywriting and all others have to play their role in executing this new chapter of the business.

  1. Announcement:

Now comes the judgment day. Revealing the suspense of your product Rebranding. You can opt in different ways to announce. Sending emails to your vendors and customers and tell them about the changes you have made so that they will feel connected. It’s very important to keep your focus on your customers throughout the process as they are the ones who make your brand a hit or a flop.

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