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How to Start your Entrepreneurial Journey

An entrepreneur has to start from somewhere whether its a small business or it is an established one. It is sometimes hard to start a new business. It is considered a daunting task. There is a myriad issue an entrepreneur may face. It may be a legal issue, financial issue, human resource issue, a marketing issue, advertising issue, or product development issue, there might be a list of the endless issues. The new entrepreneurs are overwhelmed by all the information they are expected to know.

To start a new business you should come up with a unique name. The name has a significant impact on your business and your success. If you choose the wrong name it may lead to the insurmountable burden. You should avoid copyright names as well.

One of the most important and difficult things is to raise financing. One should understand it clearly. Raising financing for the startup of business will likely be more difficult than one can imagine. It takes a lot of efforts to convince the investors to invest in your company. It is never possible without advertising and showing benefits to the investors the company could offer in the future. So you need to avoid such things that put hurdles in your way.

Focus on building a great product is the first and foremost important thing in product development. The one thing that should be kept in mind is that, don’t take forever to launch the product. If your product is not great that not a problem it should be good at least. The product has to be different in a good way than your competitor’s offering. Never dawdle to take your product in the market on time because the customer review is important for the success of the business as it is the best way to improve the product.

For a successful business it is important to be continually attracting, building and even if necessary so educate the target market. You should make a strong marketing strategy. To have a strong market strategy make sure that you follow the following steps:

  • Promote your product on social media, this will help you to strengthen your relationship with the public.
  • You can take help from content marketing, it can be done by writing guest articles for some relevant websites.
  • Learn about the fundamentals of SEO, this will help your buyers that are searching for your product might find it on the top of the list.

Always be prepared for the big challenges. A successful company or business may face big challenges on its way to success. So, coming up with the best products would be the biggest challenge. So to have a successful business you should have a strong plan and vision. Make sure that you find the best employees for the business and placing the right man for the right job. You should work more than you expect. Never get discouraged when you face rejection from your customers.

Primavera plays an important role in growing your business. It helps you to know the worth of your business. Whether its product development, advertising, marketing or strategy making, primavera help you to win the competition in the market

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Primavera commitment to its clients to support business and promises to increase productivity and maximize the outcome

Market Solutions gives an extensive variety of strategy, innovative and creative benefits, all intended to develop your business. Our administration package can be incorporated as a full-benefit development program, or as independent administrations to meet your particular targets and spending plans. The market solution includes the following: categories marketing research, planning, brand development, and advertising.

The market solution provides different services, that are designed to grow the business. Market Solutions will guide and help build up your image and drive deals with instruments and marketable skill. Market Solution solves this issue by helping the business by personalizing the marketing initiatives, improve brand positioning and others. It inspects and analyzes the internal sales of the business and marketing spend data which saves the marketing budget. A business is improved by the development of market solution strategy. A dedicated team is required to increase the marketing effectiveness. The team has to develop focus and understanding customer problem and audience. New organization market solution may face a higher level of complexity because they are new to the most organized and they have a different context about the company operations. For instance, the consumer may have different objectives. One company may benefit from having a product and market solution but it is sometimes hard to find the right audience. The market solution helps the people in supporting their businesses. Many companies have some market solution, and they are committed to them to support their business for the healthy competition in the market, increase productivity and maximize the results. The problem that one may face is that the most marketing doesn’t produce the result. It is impossible to distinguish your product without knowing the consumer behavior. For this, it is important to have strategic development and implementation. This approach accelerates the growth of the business.

You don’t have to squander, time and money on things that don’t make a difference, make sense of what values the most. PSGINCS provides a market solution to its clients. It provides professional services to the clients so that it meets the challenges of today’s businesses. It is committed to its clients and provide industry solution to make their business successful with dedication and supports them, with the help of team professionals in enhancing the business. It is our mission and vision to succeed in the projects, increase productivity and maximize the result. For the growth of your business, we make your dream a reality and success vital. Its main focus is on the deployment of the tools which help the business to meet the challenges they face in everyday life. PSGINCS serves an extensive variety of market by providing business process consultancy. Primavera is not a sales agency. It helps you to develop your business. We help you to grow your business and we will provide you with guidance, tools, and attention that you deserve. We can develop action for your product. This plan would be based on reality. It will be done by keeping in mind the market and consumer insights. We deliver tools, expertise, and attention to help you to grow your product. Primavera helps its clients to grow their business with its strategies and dedication. It carries on both short and long-term projects engagements.

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Email Marketing – A Guide for Newbie’s

Email marketing is essentially a digital marketing strategy where an organization sends email to customers and prospects. If done right, it can get organization loyal and consistent customers. It is one of the things that many organizations do not get right. It’s easy and has nothing technical but there are so many things to keep in mind to not it fail.

The significance of Email Marketing:

Email marketing is one of the key aspects of successful campaigns. In today’s tech-oriented world, it is one of the things that cannot be neglected. Despite the growing social media in today’s time, email is still a top prioritized communication channel. It is one of the platforms that nobody likes to be spammed (BEWARE! No unsolicited spamming) and hence is free of chaos, unlike social media platforms. Online sales have many advantages and bring much more loyal customers than real life sales. It is one of the safest and efficient methods for running campaigns.

Primary Goal of Email Marketing:

While the idea of jumping right onto it seems appealing, it’s wrong. You have to first set a goal, think about it, work on it and then decide what your emails will be about. You cannot and must not include any and every random detail in email because people tend to get bored with subscription email and can unsubscribe anytime. Your emails must serve a single purpose. Take a look at emails of some notable websites to get a hang of the idea.

Build a Contact List:

It’s time to build an email list and decide the audience at which your campaigns have to be targeted. For example, it’s useless to send a teenager emails about new business opportunities. Either you create a list using your known contacts or construct a new list from scratch. Building a new list means you have to offer customers an incentive. People don’t subscribe to something new unless there’s a great offer.  Discounts, giveaways, updates of sales are a few of the exciting incentives that can get people to sign up for email subscriptions. Other options include a pop-up option of subscription on the website to get people’s attention. By following these key aspects, offering incentives for subscribers, you can easily build an email list with a new yet interested audience that can soon become your loyal customers.

Select and Create Your First Campaign:

Campaigns can be of various natures. Your options include a monthly newsletter, an invitation to attend an event, updates about new things available and sales, an announcement of a new feature etc. You have to select a campaign that suits your organization and decide accordingly. When it comes to structuring your campaigns, there are a few things that need to be taken care of. Firstly, the emails should not be long. It has to be sort of an advertisement that Is short and easy to read. Secondly, it should be of interest to your entire audience. Lastly, make sure your emails are easy to access and convert. With these done right, you can eventually get better results. Make sure you measure your results.

You’re good to go!

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Monetizing Your Website – Pros and Cons

Your site has a lot of traffic, great! Now you can use it to make money. However, monetizing a website is not something limited. There are so many options available and you have to choose the correct after understanding each method and adequately weighing its pros and cons. In this blog post, we have compiled the two methods and listed pros and cons of each to help your reach a decision accordingly and earn huge sums of money.

Affiliate Marketing:

This method involved advertising a paid good/service on your website and earning a specific percentage of the amount the company makes from each sale made using your website. To simply put, you get a commission if a buyer has purchased something using the link on your website. Find affiliate programs that suit you and generate income.

Affiliate marketing is beneficial in the sense that it generates a sufficient income because regular and new visitors of your website might find the product or service interesting. It is also easy to join since nothing technical is involved. The income generated is stable, provided that the products/services are updates every once in a while and revolve around the same area as your website.

Affiliate marketing also comes with some cons, as do most other ways of monetizing websites. Firstly, some research is required as to which product or service goes along with your website. For example, you cannot advertise something about cars on your blog about books. A better option would be something like a book shop offering discounts or having new sales. Secondly, you might lose visitors on your website if people do not find the products interesting enough and consider it a nuisance.  Thirdly, your website must have top quality traffic to be involved in affiliate marketing.

Membership Website:

This means you have to create a website that contains specialized content that can only be viewed by visitors who have a membership. Visitors that have not signed up for membership cannot view the content. While this method is one the best available out there, it involves a lot of time and effort.

The pros of building a membership website are that there is no intermediate aspect involved. You are free to set the annual or monthly membership rate as per your choices. You are also in direct cooperation and conversation with your visitors. The revenue collected by this method is far greater than any other provided that you have a good number of members subscribing for paid content. Moreover, members can get a suitable payment package.

Building a membership has a few but significant cons. There is a wide range of free content available on the internet. There’s nothing out there that is not on the internet. The question arises, then why should someone pay for your content? In this internet dominated world, theirs is a great pressure to produce content that stands out from the rest otherwise nobody would be convinced enough to sign up for membership. Only high quality content and efficient ways to gain customer’s trust can get you members. Additionally, you have to be prepared to deal with maintenance costs and invest a lot of time in your content.

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Why change initiatives drastically fail?

A 2014 study revealed that the success rate of change initiatives, mostly termed as innovations, is only 4.5%. In today’s time when innovations are immensely important and an essential driving force behind huge projects, this success rate figure is alarming. What needs to be understood is that deciding a change is just one of the many steps. It’s the process leading to the eventual outcome that needs effort and due attention. A thorough understanding should be possessed of why a change is needed, how it should be implemented, ways to not let it fail and how to counter the problems in the process of bringing a change.

Here are the factors that need to be taken due care of to not let a change initiative fail?

Strategy Communication:

When a project manager embarks on a new project, he needs to make sure all the team members and stakeholders involved in the project are explained the new strategy comprehensively. When the change is implemented is not communicated properly, team members often find themselves barely engaged or interested in the work. Such a scenario creates the disconnection between a project manager and his team ultimately harming the project results. It is also wrong on a project administrator’s part to assume that everyone on the team would understand the need for the change being implemented. A vision must be put forward that is understandable for all and highlighting the positive side because that encourages all team members to give in their best effort and thus work towards a positive outcome. If there’s an element of disconnectedness within the team, some serious action needs to be taken to restore the damage done. An activity as simple asking an employee each day about his opinions on the change and how is it benefitting the project can be beneficial in restoring the friendly work environment. Such a move makes team members feel valued and an essential part of the project.

Consistent Monitoring:

One of the major reasons why business initiatives often drastically fail is the lack of focus put in by a project manager. The project manager after bringing in a new change or initiative becomes busy with some other things gradually losing track of the project. While nothing can be ignored or neglected, a project in which a change has just been implemented needs a lot more focus. A project manager is the one connecting the employees to the project. In a case where a project manager loses focus, employees disengage. Hopping into one thing after another is a very disadvantageous and damaging move to make. When an initiative begins, the project needs even greater attention because the work does not end at just implementing the change. The process till the end needs to be observed and worked upon carefully to judge how beneficial the change was to the project and how it can be further improved.

To conclude, it takes the great understanding of the initiative to not let it fail. Effective strategy communication, observing cause and effect, consistent focus and monitoring are a few factors that ensure a positive result.

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Project Estimation – Are you doing it right?

Project estimation is one of the key aspects of project management and widely used to this day. However, a question often arises that if each project is bound to be unique in its own way, how can we estimate anything about it? The answer to this is that no matter how challenging it is to estimate the size or cost of a project, it is nonetheless possible. Project estimation has a degree of accuracy and with experience and effort, one can sure reach the accuracy level that, at first, feels insurmountable.
According to Wikipedia, project estimation is the foundation of sound project planning and without it, no project can move forward. If project estimation is not done right, the outcome may be achieved very late or a project may exceed the budget indicating a red signal of project failure. To run a thriving business and avoid failure, one must adopt skilled techniques to estimate project as accurately as possible. Being a great estimator is one of the stepping stones in the career of project management.
The very crucial task of project estimation includes scheduling, preparing a budget and resources. Below are a few foolproof techniques that one can acquire to achieve success.
Communication and Advice:
Taking advice from team members or those in the senior position can help estimate to a great level of accuracy. Expert advice mostly leads to correct estimates that inexperienced people otherwise would not be able to give. However, that does not mean excluding team members. But it is always better to inquire people that have in-depth understanding o the nature of the project and hands-on experience with a similar project before.
Parametric Model Estimating:
This estimating technique makes use of data from previous projects and involves a rather mathematical, or statistical, approach. To be precise, it takes data from previous work to determine the unit cost or duration to estimate the budget or duration of a certain task in the current project. It is very accurate in nature because of the statistical approach but it cannot be denied that it does have certain limitations. For instance, it does not take political, cultural or environmental factors into account.
Analogous Estimation:
When used alone, this technique is not as accurate as parametric model estimation. Essentially, it compares the current project to previous projects that are similar in nature to estimate the cost or time frame of the project. While the two techniques, analogous and parametric model, may appear to be same, they are not. Parametric is more statistical in nature. However, the two are similar in terms of making comparisons to the previous projects.
These techniques are inarguably the best from the lot but using only one of them might not produce the desired results. Estimation comes with its own set or risks and the real challenge lies in mastering the art. The best way to go about estimation is to combine the techniques that suit your project. In order to avoid risks, it is advisable to have a certain margin for fluctuation of schedule or budget.

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Is blame game, micromanaging and interfering leading your team towards a downfall?

No matter how many projects a team aces, nobody can stay unfamiliar to the taste of failure. Every project manager goes through failure since it’s inevitable. However, what matters is what one takes from this experience. Spotting your faults, learning where exactly the team went wrong and rectifying those errors in the next project is the real win. As the famous saying goes, “If you learn from defeat, you haven’t really lost.”

There are a number of factors that result in a project not meeting the customer’s demands and failing to deliver but the most important ones are those mentioned in the topic of the blog. The damage caused by blame game, micromanaging and interfering is often underestimated as the gravity of these factors is yet to be understood.

It’s impossible for a team to not make any errors. When an error is made, a series of blame game begins. No one takes the responsibility of it because of the fear of being confronted or because of the fear of being labeled as the reason behind the failure of project. Error, be it of any nature, has to be tackled. A project manager must ensure an environment that does not make team members afraid to admit where they went wrong. Blame being pushed around from one member to the other causes nothing but exhaustion and a feeling of demotivation. The truth is blame game is not the solution. It does not fix anything. What works is actually rectifying the error made and adopting ways to counter the problem. Gather facts, wrack your brain to find potential solutions. Involve the team members to find a way out of the problem and get to work instantly to tackle the issue smoothly.

As a project manager, you’re bound to be on your toes all the time worrying about every little task and time constraints of the project. Since project managing is not just managing tasks, it’s also about managing people so it’s only plausible to be tensed about every member doing the job correctly and on time according to the schedule designed. However, it’s also a drawback if you interfere too much. Let’s admit it, nobody likes to be dictated. Your words alone should have the power to convince the team members. Interfering in every little task, dictating at every point of a task can put off the team members and make them uncomfortable to work with you. Every employee needs space and liberty to work as per his own style. Let the team members be creative and try new methodologies because innovation leads to great successes.

However, this definitely does not mean a project manager should ignore the tasks. That is a big no. Be aware and step in when you feel it is needed. The key is not to over worry especially about things that are not in your control. Control your nerves, do not micromanage, be aware and always be efficient and prepared to deal with issues while working on a project.

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Are Project Managers Born Leaders?

While it may be assumed that when you accept the role of project manager, you also indirectly accept the role of a leader; that is not the case. Essentially, leadership and project management are two different aspects to look at. A successful project manager may not translate to being an exceptional leader. To be precise, project managers are to control the three major factors (namely scope, budget and time) that influence the quality of service delivered. Project managers implement new tools and techniques to deliver impeccable results. Successful project management can be achieved by having adequate knowledge of project framework and being aware of newer methodologies.

However, in the ever-evolving world of business, every organization needs their project managers to develop exemplary leadership skills. In today’s time, project management calls for individuals who can offer a wide range of expertise and capabilities. Therefore, it is no longer feasible for a project manager to just manage. Project managers must also act as leaders, i.e. motivate and inspire, be team builders, develop communication with every member and lastly maintain integrity coupled with being a confident problem solver. If the question in the topic of the blog is altered, i.e. can project managers become leaders? The answer will be a definite yes.

Effective communication is a great start to being a project leader. You must know your team members and convey to them about what and how it needs to be done. As long as the leader is not articulate enough and cannot get a point across, the team fails to achieve a satisfying outcome. The key to reach a level of excellent communication is having the ability to deliver feedback that is both positive and constructive and also be a patient listener towards members’ suggestions and input.

To ensure a productive work environment, a project leader must possess enthusiasm towards a project. Project management is not just about knowing your goal, it also about managing your team members because that is a leader’s primary job. In times when failure seems inevitable or there is a huge burden to handle, it is the project manager’s attitude that changes inevitable failure into an astonishing success. The project manager must have a positive approach towards work and be a source of motivation for the team. His words should be encouraging so as to maintain productivity and not let the team members give up.

Team building might seem easy but it surely is not. It is a task that requires immense patience and impartiality from the project manager’s side. When a team works together, issues and conflicts are inevitable. However, a project manager must deal with the conflicts from an early stage and not let it grow. His job is to maintain a friendly work environment and keep the team focused on a common goal eradicating any selfish motive. Team building also consists of being aware of each team member’s personality and treating each one of them equally and in a manner to achieve the desired results.

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Primavera P6 supports public sector and federal Projects

oracle-psg-govtWhether your federal organizations require an OMB 300 or 53 our expertise in CPIC provides you the confidence that your submissions will be on time, and compliant with federal requirements. We couple our mission expertise with product expertise, now the question here arises, what is exactly CPIC, the CPIC program is a structured integrated approach to managing information technology (IT) investments. It ensures that all IT investments align with the EPA mission and support business needs while minimizing risks and maximizing result, outcomes, gains and profits.Throughout the complete investment lifecycle.

TheCPIC relies completely on systematic growth, which means the flow of progress is not subjected to discontinuous approaches, it may also refer to the growth rate being systematic.  That ensures faster growth and progress rate. The systematic approach is towards the IT investment that contains three important phases, select, control and ongoing evaluation. To ensure each investments objectivessupport the business and mission needs of the agency.

The needs shall fulfill the requirements needed for the investments growth of the agency for which the investment phases are selected.

Oracles prosight is the technology of choice for managing CPIC missions, PSGINC gives you the confidence your submissions will be on time. PSGINC gives you the confidence that we can execute your CPICrequirements. But also navigate your technologies, reducing risks and maintaining compliance. PSGINC is adept in navigating federal acquisitionregulations (FAR) and supporting federal and government agencies in their needs for business and technology needs. The agencies that may include Federal small state minority and disadvantaged contractors. SBE,DBE,MBE ccr, 8a edge HUB zone. Federal contracting and procurement programs for prime and general contractors. Contractor’s general registration. General services administration schedule. Indefinite quantity contracts to name a few agencies in this regard.

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Contract and Positions

contractAs a specialized primavera partner and software provider. PSGINC, we work closely with our customers in project engagements. PSGINC is regularly contacted for services that support long and short term job requirements. These staffing engagement often have the potential for permanent hire for the candidate after the initial contract period. Consultants and contract employees are encouraged to submit their resume for consideration on positions that match their respective skills and the job positions they desire. After the submission of your resume you will likely to receive a confirmation email for the job interview. The email will contain the current positions available for job. It would be updated by the job board, which may contain the client postings for primavera project management related positions.

The typical requests for staffing that are received may include:

  1. Primavera schedulers.
  2. Project managers and engineers
  3. Estimators
  4. Project controls/ administrators.
  5. Construction site managers and superintendents.

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The employers can post the project management jobs listing for free. Whereas the candidates can apply for job by posting their resume. PSGINC gives equal opportunities to all employers.

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