Social media came into existence during the 20^th century had very limited access and variety of websites. Today it is considered to be the most important part of any human’s life as well as it is equally important for businesses too. In the beginning, the main idea of social media was to connect with your loved ones living abroad and far away. It was easy to access and less expensive way of contacting them at that time as compared to landlines.

Today social media plays a key role in every person’s life whether it is a child, a teenager, an adult, and even an elderly person. Everyone is addicted to social media and everyone has their interests. The most common interest that is found is online shopping and information gathering about a specific brand’s quality or products is happening through social media. A large number of people are buying through social media and they are also fully aware of every brand’s performance and promotions.

Today it would not be wrong if we say that social media is the key ingredient for starting a business or to promote it. The time has come where businesses first work on their social media presence firstly and then work out on other areas. The recognition and brand acceptance by the target audience is the main factor for any business whether it is an old business or a new one. They all have to develop proper marketing strategies separately for their promotions through social media platforms because it is one of the most powerful and useful resources nowadays.

• Furthermore, there are certain aspects that are to be kept in mind while starting a new business through social media.
• Create SMART (specific, measurable, attainable, relevant, timely) goals for your business.
• The marketing strategies and goals of your business should go hand in hand. It should counterpart each other.
• Provide adequate and authentic information about your business and brand on social media platforms.
• Try to stand out amongst the brands with the same product line or services.
• Create your identity so people can differentiate.
• Try to target your audience at first.
• Spread the word among family and friends so that they will spread the word in their circle.
• Focus on your goals and stick to the point so that your target audience stay connected and engage.
• Visual content leaves a long-lasting impact on the audience mind.
• Follow and keep a close check on your competitors.
• Choose your social media platforms and don’t jump into all of them altogether.
• Update and follow the current trends and news making rounds on social media related to new tools or business.
• For progression, it is advisable to outsource social media channel to a company or a group of experts who knows how to take the businesses further.
• Try to keep the content precise and understandable so that it will attract and engage the audience more.

Social media requires a lot of time, effort, hard work, patience and sometimes a lot of money too if you want your business to be recognized. But in the end, it always pays off and it is worth the wait.